Ben Trott is the Managing Director of Marketing Lawyers, a full-service marketing and consultancy agency specialising in the legal sector.
Ben speaks on digital marketing for law firms, with a particular focus on generating leads and converting them into new instructions. His areas of expertise include SEO, Google Ads, lead handling/sales, web design, and the commercial realities of building, setting up and scaling legal practices.
Ben was named as a ‘Leader in Legal’ in 2017 and regularly speaks at law firm partners’ meetings, legal conferences and universities. He has written for LexisNexis, The Law Society and Lawyer Monthly, delivered webinars, and been quoted in a range of publications, including by LawtechUK.
Ben has worked with legal clients across the UK, USA, Canada, Europe, Africa, the Middle East, India and the Far East, bringing a global perspective to marketing and business development in the legal sector.
He has supported the setup of more than 20 law firms, including ABS structures, ABS conversions, and projects involving private equity investment into law firms. He has also advised on and helped establish international law firms entering the UK market.
Earlier in his career, Ben was one of the youngest directors of a UK law firm, sitting on the senior management team of a national firm with 20 offices. He has helped law firms generate millions in additional revenue by implementing his strategies. His background also includes experience at a Top 50 corporate law firm, a national Top 200 high street law firm, and a barristers’ chambers. This gives him a practical understanding of how law firms operate commercially, beyond just marketing.
He now oversees the day-to-day operations of Marketing Lawyers, helping legal clients achieve measurable growth.
Selected Speaking Engagements.
Legal Growth, Opening Speaker, 2026
Data Law Webinar, PPC / Google Ads for Law Firms, 2025
Law Firm Ambition Conference, Competing Effectively in the Legal Sector, 2025
ICC Dispute Resolution Services, Court of Arbitration, Business Development Training, 2025
Data Law Webinar, SEO Essentials for Law Firms, 2025
Armstrong Watson, Legal Sector Breakfast Briefing, 2025
Law Firm Ambition Webinar, Current AI and Automation in Law Firms, 2024
PM Forum at Shakespeare Martineau, AI in Legal Marketing, 2024
ICC Dispute Resolution Services, Court of Arbitration, Digital and Online Business Development Training, 2024
HerBar Webinar, Barrister Marketing and Personal Branding, 2024
Law Firm Ambition Webinar, Generating and Converting Instructions for Law Firms, 2023
Law Firm Ambition Conference, Regent’s University London, 2023
Nottingham Law School, International, EU and Comparative Law Module, Industry Insight, 2023
Nexa, Personal Branding for Lawyers, 2022
National Law Firm, LinkedIn Lead Generation and Strategy, 2022
Manchester Law Firm, Call Handling and Converting Enquiries, 2021
Nottingham Trent University, How Sales Is Important in the Legal Sector, 2021
3rd Cyprus Legal Conference, Developing Legal Talent for Tomorrow, 2021
Nottingham Law School, Virtual Law Fair Panel Discussion, 2021
Newcastle Law Firm, Annual Partner Conference, 2020
East Midlands Law Firm, Annual Partner Conference, 2019
LexisNexis, Webinar on Branding, 2019
Manchester Law Firm, Annual Partner Conference, 2019
LawShare Annual Conference, 2017
Areas of Expertise:
Testimonials
"Ben, the great thing about your talk at the Law Firm Ambition conference last week was the evidence that you constantly referred to. "Do X, because we did X for a law firm and it achieved [specific result] Y." No wonder business is booming."
Rory MccGwire - CEO (Law Firm Ambition Conference)
"Ben took part in a business panel at our Lawshare Conference . . . Ben really impressed the audience with his knowledge of the legal market. We had excellent feedback from the event and especially Ben's words of advice."
Caroline - Senior Associate Solicitor (JMW Solicitors)
"Thank you, Ben Trott . . . for a truly eye-opening training experience that will undoubtedly enhance our approach. Grateful for your expertise and insights, amazing stories, and powerful delivery! Indeed 'people buy people – not products or services' . . . trusting you to guide and coach us at this stage of our journey has proved to be a sound decision!"
Iolanda Ghica - Director at ICC (DRS), Head of Marketing
