Helping law firms get more of their people involved in successful business development
Joanna Gaudoin inspires lawyers to think differently and practically about business development, so more individuals see how they can improve their contribution, and for those running a law firm to see that it is possible to reduce over-reliance on a few people bringing in work to create a more consistent and embedded approach to growth.
Joanna helps professional services firms and their people take a structured, skilled and people-centred approach to business development. While client development is a core part of many professionals’ roles, it’s often approached with uncertainty or discomfort. Joanna enables individuals and firms to build clarity, confidence, and capability in how they develop and retain valuable client relationships.
Her proven framework, The 5 Ps of Business Development©, underpins all her work and provides a practical foundation for sustainable success.
With a background in brand marketing and consultancy, Joanna brings over 15 years’ experience working with law firms, accountancy practices, actuarial consultants, banks, and other financial institutions. She is a sought-after speaker and has delivered engaging sessions at conferences, client events, and away days.
She is the author of Getting On: Making work work and co-author of Business Development for Women Lawyers, Time Management for Lawyers and Essential Reads for the Modern Lawyer, published by Globe Law and Business.
Areas of Expertise:
Testimonials
Joanna consistently delivers insightful, thought-provoking sessions that address often challenging and unspoken topics facing the professional services industry.
Her eloquence, expertise, and ability to engage an audience have earned her the highest praise from our clients and delegates alike. Joanna's professionalism and depth of knowledge shine through in every session, making her a trusted and valued collaborator.
Joanna's 1.5 hour slot at our all day conference enabled time to fully engage with the delegates in explaining context, working through interactive exercises, and Q&A – a perfectly balanced slot.
Joanna is an excellent presenter in that she doesn't simply stand at the front of the room and talk at delegates for the duration. She walks between tables, poses questions as she goes, provokes food for thought, encourages delegates to respond and interact. She has a wonderfully relaxed, composed, and professional demeanor, which hugely helps delegates to engage with her.
Joanna was a pleasure to work with, from first contact to discussions on presentation content, through to meeting her on the day – a sheer delight!
I would very highly recommend engaging Joanna to present at an event.
Gosh I can't recall how long I've worked with Joanna – it's a pure joy dealing with such a knowledgeable, accommodating, and genuine person who really wants to support people's development. Joanna has spoken for the Centre for Legal Leadership many times. She practises what she teaches and really listens to what 'you' the client wants in terms of developing and delivering for your attendees.
Her professionalism, combined with superb people skills ensures inclusivity, attendees who feel at ease and engage fully with the topic. To coin a phrase, 'proof is the pudding' demonstrates her connection to the audience with 'registrations' placed 12 months out!
